Why Your Logo Needs a Rebrand; Refresh Your Logo in 2021
Even if you own a well-known company that has been around for decades, does your logo look like it was designed in the 1980s or 1990s? Can you imagine working for a company that sells VHS tapes? If this is the case, it’s past time to update your logo design.
#1- You expand your mission & vision
It’s natural for your services or products to grow and evolve over time. If your image no longer accurately represents your company, rebranding may be required to keep your message clear and concise.
You might be turning away potential customers who aren’t sure what you have to offer. JoAnn’s Fabrics, for example, rebranded to JOANN to better convey their product range. Customers can now see that they carry more than just fabric thanks to a simple but effective name change.
#2- Your audience does not remain the same
You’re not getting the results you want? Or are you trying to entice the next generation? Rebranding can assist you in reaching out to new audiences. First, conduct research on your new target audience, then fine-tune your goals and messaging to meet the demographic’s needs and desires. To shake off their stuffy image, Old Spice launched a cheeky new brand campaign starring professional athletes and actors. Their new, funny, and out-of-the-box advertisements received millions of views online and were a hit with their younger target audience.
#3- Stand out from the competition
Rebranding can help your company stand out in a crowd. Begin by researching your competitors and determining how you differ. Make the most of your unique qualities or reposition yourself to become one. Break up the monotony in your industry by emphasizing the value you provide to customers. The first logo design of apple is also an emblem that undergoes lots of modification and now even it stands out from the crowd of its competitor.
#4- You want to shake off your old image
Rebranding can help your company distance itself from a bad reputation, event, or association. It’s a visual representation of your progress, and it can help your customers to see you in a new light.
As part of a major rebrand, Recently, Facebook has recently changed its corporate name to Meta. As it expands its reach beyond social media into areas such as virtual reality, the company claims it will better “encompass” what it does.
#5- Your brand need updation
First, Styles come and go for everyone, and as they do, you may need to update your company’s branding. Your credibility with potential customers may be affected by outdated branding. While rebranding, keep in mind to avoid ultra-trendy designs.
And secondly, You don’t have to start from scratch, either; a simple refresh can breathe new life into your brand. Don’t throw away your entire brand identity that your customers have grown to know. Update it but keep it relevant to the old one.
